Additional course content: Real-life example, a stakeholder analysis from the FARMŸNG project

Innovation intelligence and stakeholder analysis are important tools to analyse the potential of an innovation and to strategically plan its entry into the market. Anna Franciosini from CiaoTech presented some insights into the strategy, methodology and results of a stakeholder analysis of organic fertiliser in the scope of the FARMŸNG project. Did you know that 30 % of R&D expenditure is wasted on replicating existing innovations? Who are the players relevant to insect-based organic fertiliser? 

This webinar was recorded in cooperation with the FARMŸNG project and can be accessed directly here.